---
title: "GM profit nears record, $50k average transaction price"
url: "https://pickuptrucktalk.com/2024/10/gm-profit-nears-record-50k-average-transaction-price/"
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author: "Tim Esterdahl"
published: "2024-10-25T12:00:06+00:00"
modified: "2025-07-23T15:10:07+00:00"
image: "https://pickuptrucktalk.com/wp-content/uploads/2024/10/2025-cadillac-escalade-iq-sport-001-copy.jpg"
---

# GM profit nears record, $50k average transaction price

By Tim Esterdahl

Published: 2024-10-25T12:00:06+00:00
Updated: 2025-07-23T15:10:07+00:00

![Featured image](<https://pickuptrucktalk.com/wp-content/uploads/2024/10/2025-cadillac-escalade-iq-sport-001-copy.jpg>)

GM profit nears record amount just a year after saying it couldn’t afford the UAW agreement for worker pay. Also, the average transaction price for General Motors’ vehicles is now $50,000.

 

## **GM profit nears record**

 

The [latest earnings report](<https://investors.gm.com/news-releases/news-release-details/gm-releases-2024-third-quarter-results-and-updates-full-year>) from GM reveals the company is turning a profit of $3.4 billion for [2024 Q3 results](<https://pickuptrucktalk.com/2024/10/2024-q3-truck-sales-tundra-gains-ram-big-drop-tacoma-slips/>). This is up from $3.2 billion a year ago.

 

GM said last year’s results were impacted by the UAW strike lasting more than six weeks.

 

Adjusted earnings for the year have now reached $9.9 billion.

 

Revenue rose more than 10% to $48.8 billion topping investor forecasts by nearly $800 million according to [CNBC.com](<https://www.cnn.com/2024/10/22/business/gm-earnings/index.html>). This means GM is now selling vehicles at nearly $50,000 per vehicle.

 

GM said last year’s strike cost the company an estimated [$1.1 billion](<https://www.cnn.com/2024/01/30/business/gm-q4-earnings/index.html>). During the long strike, GM argued it couldn’t meet the union wage demands and still turn a profit. The company eventually agreed to the [UAW’s demands](<https://pickuptrucktalk.com/2023/10/uaw-gm-agree-to-tentative-agreement-for-ongoing-labor-strike/>) to give an immediate 11% raise and an additional 14% raise over the next four years.

 

The UAW’s slogan during the strike was record profits should result in record contracts.

 

According to [CNBC.com](<https://www.cnn.com/2024/10/22/business/gm-earnings/index.html>), GM CFO Paul Jacobson on Monday told reporters that GM cut costs ahead of the strike in anticipation of pay raises for its unionized workers.

 

In a [prepared letter](<https://investor.gm.com/news-releases/news-release-details/q3-2024-letter-shareholders>), they also said above-average pricing, well-managed inventories and below-average incentives were big drivers for more profit.

 

## **The bottom line**

 

The roll-out of higher dollar trucks and electric vehicles may not do much for volume, however, they do a lot for profit from those [buying trucks](<https://pickuptrucktalk.com/2024/10/the-financial-impact-of-buying-a-truck-and-what-you-need-to-know/>) and SUVS, and reports like this one prove it.

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