--- title: "MotorTrend awards Chevy Colorado truck of the year" url: "https://pickuptrucktalk.com/2023/12/motortrend-awards-chevy-colorado-truck-of-the-year/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Tim Esterdahl" published: "2023-12-07T19:29:47+00:00" modified: "2025-07-23T15:11:16+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2023/12/2023-chevrolet-colorado-zr2-065.webp" --- # MotorTrend awards Chevy Colorado truck of the year By Tim Esterdahl Published: 2023-12-07T19:29:47+00:00 Updated: 2025-07-23T15:11:16+00:00 ![Featured image]() The all-new Chevy Colorado was named MotorTrend’s 2024 Truck of the Year giving the midsize truck the coveted award for the third time in the last eight years. [Embedded video]() ### **\[Related content: [2023 Chevy Colorado first drive]()\]** This award is one of the top honors among the automotive media along with the North American Car and Truck of the Year award which Managing Editor Jill Ciminillo is a juror. ## **MotorTrend awards Chevy Colorado because?** What did *[MotorTrend]()* really like about the Chevy Colorado to beat out the 13 contenders? They liked the new interior, off-road performance and especially the ZR2. “The Colorado lineup’s performance on- and off-road, particularly the ZR2’s prowess, is nothing short of exceptional, rivaling even some of the most revered off-road vehicles available,” said Ed Loh, MotorTrend Group head of editorial. “Earning *MotorTrend’s* Truck of the Year award is a testament to the Colorado’s all-encompassing excellence across various terrains and utility needs.” This competition focuses on six key categories including safety, advancement in design and performance for the intended function. ## **Who were the rest of the contenders?** The 13 trucks that competed were: - [2023 Chevy Colorado]() - [2024 Chevy Silverado HD]() - [2023 Ford F-150 Raptor R]() - [2023 Ford F-Series Super Duty]() - [2023 GMC Canyon]() - [2023 GMC Hummer EV 3X]() - [2024 GMC Sierra HD]() This list might leave you with a bunch of questions such as where is the [2024 Ford Ranger]()? Or the [2024 Toyota Tacoma]()? Both of those trucks missed the deadline to enter the competition. Ok, how do you get 13 trucks when there are only 7 vehicles listed above? The answer is more than one version of the trucks were provided for testing. ## **The bottom line** Truck of the year awards help consumers know which models journalists really liked and are big a deal for automakers who use the awards in various marketing campaigns. I was also a big fan of the Chevy Colorado and I see this as a deserving award. ## Structured page information ~~~json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://pickuptrucktalk.com/2023/12/motortrend-awards-chevy-colorado-truck-of-the-year/#article", "isPartOf": { "@id": "https://pickuptrucktalk.com/2023/12/motortrend-awards-chevy-colorado-truck-of-the-year/" }, "author": { "name": "Tim Esterdahl", "@id": "https://pickuptrucktalk.com/#/schema/person/82b06f99329f69a069a5ab6caed18593" }, "headline": "MotorTrend awards Chevy Colorado truck of the year", "datePublished": "2023-12-07T19:29:47+00:00", "dateModified": "2025-07-23T15:11:16+00:00", "mainEntityOfPage": { "@id": "https://pickuptrucktalk.com/2023/12/motortrend-awards-chevy-colorado-truck-of-the-year/" }, "wordCount": 324, "commentCount": 0, "publisher": { "@id": "https://pickuptrucktalk.com/#organization" }, "image": { "@id": 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