--- title: "2024 Toyota Tacoma price shocks with $55k TRD Off-Road" url: "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Tim Esterdahl" published: "2023-12-13T18:20:33+00:00" modified: "2025-07-23T15:11:16+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2023/12/2024-toyota-tacoma.webp" --- # 2024 Toyota Tacoma price shocks with $55k TRD Off-Road By Tim Esterdahl Published: 2023-12-13T18:20:33+00:00 Updated: 2025-07-23T15:11:16+00:00 ![Featured image]() The 2024 Toyota Tacoma price is out, and I’ve used the build-and-price tool to spec out what I’d like to buy for the channel. Get ready; it’s a doozy. [Embedded video]() ### **\[Related content: [2024 Toyota Tacoma price vs. the other new midsize trucks]()\]** ## **2024 Toyota Tacoma price** Before we get into our long-term review truck, the 2024 Toyota Tacoma price, via the [build-and-price tool](), actually starts quite low in today’s everything-costs-more world. For example, the base crew cab SR trim starts at $32,995, including the $1,495 destination fee. The Tacoma Off-Road trim models we drove at the [first-drive event]() were around $43,295 with destination. Since the plan is to buy a 2024 Toyota Tacoma Off-Road, I thought the price would be right around $45,000 with a few options. Oh, how wrong I was. ## **Starting build price** I started my build at $41,800. I want the 5-foot bed, since I think that will come out first. Also, this is the popular configuration of crew cab and short bed and should be the volume seller. Then, I went with the gas-only version and 8-speed automatic since the hybrid Tacoma trucks don’t come out until next spring, and I want my truck by year’s end if possible. This put me at $44,395 with destination. The Blue Crush Metallic exterior color and black interior color are zero-cost options. Where Toyota gets you, however, is with the 26 optional packages. Yes, 26 different packages — with the first being heated seats for $585 all the way up to a $10,090 package. ## **A $10k optional package??** As crazy as this sounds, Toyota is offering a $10,090 optional package on the Tacoma Off-Road. Yes, a $10k package added on to a $40k price. You can say I was a little surprised. I want my build with all the bells and whistles, and this means the $10k add on. The TRD Off-Road Premium Package with options includes: - Mudguards - SofTex-trimmed seats with heated and ventilated 8-way power-adjustable front seats - Leather-trimmed heated steering wheel - 14-inch multimedia display - Multi-Terrain Monitor - JBL Premium Audio with JBL Flex portable speaker - Moonroof - Qi wireless charging - Dual Zone Automatic Climate Control - Front and Rear parking assist with automatic braking - Pre-wired auxiliary switches - AC power inverter - Digital rearview mirror - Towing Technology Package including trailer brake controller - Power open/close tailgate - Power horizontal rear window - Stabilizer Disconnect Mechanism The interior color choice is only black after you add this package. Basically, this is a fully loaded version of the Off-Road trim with a price of $54,485. Yes, nearly $55,000 for a midsize truck. ![2024 Toyota Tacoma price 2]() Keep in mind there are still the TRD Pro and Trailhunter models with even more features and technology coming next spring. My guess is they will be more than $60k after you price them out. ## **The bottom line** It used to be that Toyota trucks were cheap, reliable and the right size for most jobs. Now, they are bigger, a lot more expensive, and [reliability is a question]() according to Consumer Reports. What do you think? Is that price way too high or about right for today’s market? ## Related vehicle coverage - [2024 Toyota Tacoma]() ## Structured page information ~~~json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/#article", "isPartOf": { "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/" }, "author": { "name": "Tim Esterdahl", "@id": "https://pickuptrucktalk.com/#/schema/person/82b06f99329f69a069a5ab6caed18593" }, "headline": "2024 Toyota Tacoma price shocks with $55k TRD Off-Road", "datePublished": "2023-12-13T18:20:33+00:00", "dateModified": "2025-07-23T15:11:16+00:00", "mainEntityOfPage": { "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/" }, "wordCount": 509, "commentCount": 0, "publisher": { "@id": "https://pickuptrucktalk.com/#organization" }, "image": { "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/#primaryimage" }, "thumbnailUrl": "https://pickuptrucktalk.com/wp-content/uploads/2023/12/2024-toyota-tacoma.webp", "keywords": [ "2024 Toyota Tacoma", "toyota tacoma", "toyota tacoma off road", "toyota tacoma sport", "toyota tacoma sr", "Toyota Tacoma SR5" ], "articleSection": [ "News" ], "inLanguage": "en-US", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/", "url": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/", "name": "Our 2024 Toyota Tacoma price includes $10k package!", "isPartOf": { "@id": "https://pickuptrucktalk.com/#website" }, "primaryImageOfPage": { "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/#primaryimage" }, "image": { "@id": "https://pickuptrucktalk.com/2023/12/2024-toyota-tacoma-price-includes-10k-package/#primaryimage" }, "thumbnailUrl": "https://pickuptrucktalk.com/wp-content/uploads/2023/12/2024-toyota-tacoma.webp", "datePublished": "2023-12-13T18:20:33+00:00", "dateModified": "2025-07-23T15:11:16+00:00", "description": "The 2024 Toyota Tacoma price is out and I built our next long-term review truck for the channel. 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