--- title: "Talkin’ Trucks: Ram Revolution reveal, synthetic eFuel" url: "https://pickuptrucktalk.com/2023/01/talkin-trucks-ram-revolution-reveal-synthetic-efuel/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Jill Ciminillo" published: "2023-01-11T17:10:44+00:00" modified: "2026-01-28T19:16:21+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2023/01/Livestream-407.png" --- # Talkin’ Trucks: Ram Revolution reveal, synthetic eFuel By Jill Ciminillo Published: 2023-01-11T17:10:44+00:00 Updated: 2026-01-28T19:16:21+00:00 ![Featured image]() This week’s Episode got off to a rocky start while Publisher Tim Esterdahl was dealing with a kitchen crisis. So, Managing Editor Jill Ciminillo kicked things off by showing the [Ram Revolution]() reveal video. This jump started a conversation about whether it’s cool or not. Esterdahl expressed frustration that the Ram Revolution reveal just showed off a concept with no official stats or pricing announced, and Ciminillo thinks the exterior design will be true to the production model while the interior is still in flux. Esterdahl also gives a tour of his newly renovated office — with a standing desk and octopus arms — and we learn that Ciminillo took Latin in college. For fun. Esterdahl and Ciminillo also spent some time discussing [a CNBC article]() about eFuels, and how they could be an alternative to EVs — at least in the short term. Esterdahl and Ciminillo do weekly livestreams on YouTube, which are projected out to Twitter, Facebook and LinkedIn. In 2023, they are switching to a Monday/Tuesday schedule at 8 p.m. EST, so be sure to subscribe to [the YouTube channel]() and follow them on social media for the upcoming live episode timing and topics. You can also catch the episode as a podcast on all your favorite podcasting software — just search for Pickup Truck + SUV Talk. 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