--- title: "Yes or no: Will Ram bring a compact or midsize truck to US?" url: "https://pickuptrucktalk.com/2022/09/yes-or-no-will-ram-bring-a-compact-or-midsize-truck-to-us/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Jill Ciminillo" published: "2022-09-23T21:50:05+00:00" modified: "2025-07-23T15:12:48+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2022/09/Mexico_Ram700_3br9qik1ohe5rounq7nsk1khgme.jpg" --- # Yes or no: Will Ram bring a compact or midsize truck to US? By Jill Ciminillo Published: 2022-09-23T21:50:05+00:00 Updated: 2025-07-23T15:12:48+00:00 ![Featured image]() The question of whether Ram will bring a compact or midsize truck to the U.S. market has been [rumored for years](). And it makes us feel a little bit like we’re back in junior high school, daydreaming about the girl (or guy) we like, and though we’ve heard rumors they like us back, *we just aren’t sure*. After the recent media days at the 2022 Detroit Auto Show, the rumors are being whispered in the hallways again. So, maybe we need to pass Ram a note between classes that says: “Dear Ram: We like you and can’t stop thinking about the possibility of a midsize or compact truck. You probably already know this and are thinking about the possibility, too. Please check one to confirm: Yes, we are bringing a smaller truck to market; No, we aren’t; Maybe, we don’t know yet. Please give this note back to Mike to pass back to us with your reply. Thank you.” We’d even include a little heart emoji at the end. ### **What’s the new rumor?** [According to The Detroit News](), Mike Koval Jr., Ram’s CEO, said he is contemplating showing a concept version of a smaller truck at the dealer meeting in March of 2023 to test the waters. It sounds like if the dealers like it and think they can sell it, a smaller Ram pickup truck might be on the way. We think we just got our note back with a “maybe” – it’s definitely not a no. Or a yes. In a way, that’s progress. ### **Compact or midsize Ram truck?** Ram is the only Detroit Three automaker that currently doesn’t compete in the midsize segment. It departed this arena after the Dakota was killed in 2011 amid dwindling sales. But now the midsize truck segment is heating up, GMC and Chevrolet just refreshed the [Canyon]() and [Colorado](), and we’re expecting to see new [Toyota Tacoma]() and [Ford Ranger]() for the 2024 model year. Why wouldn’t Ram want to be competitive here? Then you get into the compact truck segment, and you see that Ford Motor Co. [can’t build compact Mavericks fast enough](). This seems like such a missed opportunity. In other markets Ram does offer a 1200 model, which would most closely resemble a midsize truck in the U.S. And it offers a 700 just south of the border, which would be on the compact side of the spectrum. So, both could be technically possible. However, with the 1200, Ram would have to figure out a way around the “[chicken tax](),” which imposes a tariff on trucks built outside of the U.S., Mexico or Canada. The 700 is built in Mexico and would have no such problem. We already know what we’d call the Ram midsize truck: [Dakota](). ### **The bottom line** Though we don’t know anything specific, we consider Koval’s comment progress because previously the brand has said *nothing* about a smaller truck. While a midsize truck would make a lot of sense for the U.S. market, there would be some tax and production hurdles to navigate, which could take time. But a compact truck? That could be here by the end of 2023. That is – if the dealers like it. So, maybe we should start passing some notes of our own. Comment below if you think Ram should build a smaller truck. **Related posts:** - [What is Ram working on? Could this be the 2022 Dakota ?]() - [Could this be a New Ram Dakota? 2020 Peugeot Landrek Unveiled]() - [Confirmed? 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Previously, Jill has been the automotive editor for the Chicago Sun-Times News Group as well as Sinclair Broadcast Group. She is also a past president for the Midwest Automotive Media Association and has the distinction of being the first female president for that organization. Jill is also currently a juror for the North American Car, Utility and Truck of the Year (NACTOY) and Women's World Car of the Year (WWCOTY).", "sameAs": [ "https://www.instagram.com/jillciminillo/", "https://www.linkedin.com/in/jillciminillo/", "https://x.com/https://twitter.com/jillciminillo", "https://www.youtube.com/jillciminillo" ], "url": "https://pickuptrucktalk.com/author/jillc/" } ] } ] ~~~