--- title: "Report: Ford Confirms Electric F-150 And Compact Pickup" url: "https://pickuptrucktalk.com/2019/01/report-ford-confirms-electric-f-150-and-compact-pickup/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Tim Esterdahl" published: "2019-01-23T23:09:24+00:00" modified: "2025-07-23T15:20:41+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2018/12/ford-focus-pickup-renders.jpg" --- # Report: Ford Confirms Electric F-150 And Compact Pickup By Tim Esterdahl Published: 2019-01-23T23:09:24+00:00 Updated: 2025-07-23T15:20:41+00:00 ![Featured image]() ![Ford Focus Courier Pickup]() Would you consider an electric truck, if it were ‘built Ford tough’? The American automaker is sure hoping so. [Embedded video]() Jim Farley, Ford Motor Co.’s president of global markets, recently gave a presentation on the brand’s pickup strategy at the Deutsche Bank Global Auto Industry Conference in Detroit. There, according to an Automotive News [report](), he revealed the automaker would be “electrifying the F-series, both battery-electric and hybrid.” Farley declined to specify a timeline for the EV F-series, however. Chances are good it would be included as a variant in the next-gen F-150 line, which is due for reveal in 2021. ![]() In addition to an EV variant of the F-series, Farley said that “you can expect new nameplates below where we compete today.” Of course, we can interpret this as confirmation that the automaker is indeed making a smaller, crossover-based pickup slated below the new Ranger. This backs up our suspicions. After all, Ford was recently [caught testing]() a smaller pickup truck. Questions still remain about how well an electric F-150 would sell. Certainly, it’d be a rear-tire burner, since electric motors offer 100% torque at zero RPM. Instead of creating the F-150 EV as a sales juggernaut, though, Ford is likely developing it in order to normalize EVs. In order to make EVs commonplace—and profitable—automakers need to make them, well, more conventional. 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