--- title: "2019 Chevy Silverado Hits The Big Screen In “The LEGO Movie 2: The Second Part”" url: "https://pickuptrucktalk.com/2019/01/chevrolet-silverado-lego-movie-2/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Tim Esterdahl" published: "2019-01-30T15:00:00+00:00" modified: "2025-07-23T15:20:40+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2019/01/maxresdefault-2.jpg" --- # 2019 Chevy Silverado Hits The Big Screen In “The LEGO Movie 2: The Second Part” By Tim Esterdahl Published: 2019-01-30T15:00:00+00:00 Updated: 2025-07-23T15:20:40+00:00 ![Featured image]() ![]() Chevrolet introduced new television, social media and movie theater ads today featuring a LEGO® brick mini-build of the 2019 Silverado 1500 High Country and characters from the new big-screen animated adventure “The LEGO Movie 2: The Second Part,” in theaters February 8. Chevrolet introduced new television, social media and movie theater ads today featuring a LEGO® brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen animated adventure “The LEGO Movie 2: The Second Part,” in theaters Feb. 8. In the ads, Emmet and Lucy (aka Wyldstyle) escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of LEGO bricks. Moviegoers can also see this custom build of the Silverado High Country in “The LEGO Movie 2: The Second Part.” In this fun, fast and action-packed sequel, Emmet, Lucy and their friends from the blockbuster “The LEGO Movie” reunite to save their beloved city from a new threat and journey to unexplored new worlds. “From Emmet’s custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone — both LEGO mini-figures and everyday drivers,” said Paul Edwards, U.S. vice president of Chevrolet marketing. “The new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet.” Emmet, Lucy and the custom LEGO mini-build High Country are featured in similar social media spots on Facebook, Twitter and Instagram. Unique to Instagram Stories, fans can build their own LEGO Chevy Silverado one brick at a time with a tap-to-assemble opportunity with the film’s characters. The 30-second version of the ad will also run in Spanish in target markets. Chevrolet unveiled the full-size LEGO Silverado\* at the North American International Auto Show earlier this month. These new ads [are part of the Silverado advertising and social media blitz]() that continues through the first half of 2019. To learn more about the LEGO Silverado, visit Chevrolet.com. ## Structured page information ~~~json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://pickuptrucktalk.com/2019/01/chevrolet-silverado-lego-movie-2/#article", "isPartOf": { "@id": "https://pickuptrucktalk.com/2019/01/chevrolet-silverado-lego-movie-2/" }, "author": { "name": "Tim Esterdahl", "@id": "https://pickuptrucktalk.com/#/schema/person/82b06f99329f69a069a5ab6caed18593" }, "headline": "2019 Chevy Silverado Hits The Big Screen In “The LEGO Movie 2: The Second Part”", "datePublished": "2019-01-30T15:00:00+00:00", "dateModified": "2025-07-23T15:20:40+00:00", "mainEntityOfPage": { "@id": "https://pickuptrucktalk.com/2019/01/chevrolet-silverado-lego-movie-2/" }, "wordCount": 344, "commentCount": 0, "publisher": { "@id": "https://pickuptrucktalk.com/#organization" }, "image": { "@id": "https://pickuptrucktalk.com/2019/01/chevrolet-silverado-lego-movie-2/#primaryimage" }, "thumbnailUrl": 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