---
title: "2017 Pickup Truck and SUV Average Purchase Price"
url: "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/"
publisher: "Pickup Truck + SUV Talk"
content_signal: "search=yes, ai-input=yes, ai-train=no"
author: "Tim Esterdahl"
published: "2018-02-11T17:26:34+00:00"
modified: "2026-10-02T12:34:10+00:00"
image: "https://pickuptrucktalk.com/wp-content/uploads/2018/02/purchase-price-thumbnail.jpg"
---

# 2017 Pickup Truck and SUV Average Purchase Price

By Tim Esterdahl

Published: 2018-02-11T17:26:34+00:00
Updated: 2026-10-02T12:34:10+00:00

![Featured image](<https://pickuptrucktalk.com/wp-content/uploads/2018/02/purchase-price-thumbnail.jpg>)

![2017 Pickup Truck and SUV Purchase Price](<https://pickuptrucktalk.com/wp-content/uploads/2018/02/1506130029662.jpg>)

 

After looking compiling their data, the analysts at [Kelley Blue Book](<https://mediaroom.kbb.com/2018-01-03-Average-New-Car-Prices-Set-Record-High-Up-Nearly-2-Percent-In-December-2017-According-To-Kelley-Blue-Book>) have released their 2017 average prices for all new pickup trucks and SUVs as well as average prices for each manufacturer. Here is what they found.

 

[Embedded video](<https://www.youtube.com/embed/QfF0pyq_Y1E?si=MSzg3oLnowoVFX8W>)

 

The report looked at December 2017 sales and compared it to prior years as well as year over year. This gives us a good idea on a yearly basis with December being the last month of the year. KBB says the estimated average transaction price for light vehicles in the United States was $36,113 in December 2017. New-car prices have increased by $583 (up 1.6 percent) from [December 2016](<https://pickuptrucktalk.com/2016/12/average-full-size-pickup-truck-prices/>), while climbing 66 (up 0.2 percent) from last month.

 

“Average transaction prices closed the year on a strong note, rising nearly 2 percent in December 2017 to set a record high,” said Tim Fleming, analyst for Kelley Blue Book. “Incentive spending was a concern in 2017, averaging 10.4 percent of MSRP, but encouragingly, this figure held relatively flat over the final quarter of the year. In 2018, interest rate hikes could be another concern, as they threaten to increase monthly payments for consumers; however, Kelley Blue Book anticipates they will help contribute to another down year of new-vehicle sales more than impact prices, which have steadily risen along with the economy since the recession.”

 

Transaction prices for all of 2017 also finished 2 percent higher than last year, slightly slower growth than 2015 and 2016, which was at 2.5 percent.

 

| 2017 Average Transaction Price By Maker |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
| Manufacturer | December<br> 2017<br>Transaction Price (Avg.)\* | November<br>2017<br>Transaction Price (Avg.)\* | December<br>2016 Transaction Price (Avg.)\* | Percent Change November<br>2017 to December 2017\* | Percent Change December<br>2016 to December<br>2017\* |
| American Honda (Acura, Honda) | $28,658 | $28,351 | $27,951 | 1.1% | 2.5% |
| Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) | $37,446 | $37,411 | $36,977 | 0.1% | 1.3% |
| Ford Motor Company (Ford, Lincoln) | $40,421 | $40,023 | $39,447 | 1.0% | 2.5% |
| General Motors (Buick, Cadillac, Chevrolet, GMC) | $40,016 | $40,204 | $40,185 | -0.5% | -0.4% |
| Hyundai-Kia | $25,546 | $25,356 | $24,970 | 0.7% | 2.3% |
| Nissan North America (Nissan, Infiniti) | $29,828 | $29,921 | $29,932 | -0.3% | -0.3% |
| Subaru | $28,688 | $28,824 | $28,646 | -0.5% | 0.1% |
| Toyota Motor Company (Lexus, Toyota) | $33,937 | $33,351 | $33,032 | 1.8% | 2.7% |
| Volkswagen Group (Audi, Volkswagen, Porsche) | $40,698 | $42,943 | $37,658 | -5.2% | 8.1% |
| Industry | $36,113 | $36,047 | $35,530 | 0.2% | 1.6% |
| \*Kelley Blue Book average transaction prices do not include applied consumer incentives |  |  |  |  |  |
|  |  |  |  |  |  |
| By Segment | December<br> 2017<br>Transaction Price (Avg.)\* | November<br>2017<br>Transaction Price (Avg.)\* | December<br>2016 Transaction Price (Avg.)\* | Percent Change November<br>2017 to December 2017\* | Percent Change December<br>2016 to December<br>2017\* |
| Compact SUV/Crossover | $28,470 | $28,565 | $27,785 | -0.3% | 2.5% |
| Full-size Pickup Truck | $47,601 | $47,333 | $47,191 | 0.6% | 0.9% |
| Full-Size SUV/Crossover | $60,830 | $60,335 | $61,438 | 0.8% | -1.0% |
| Luxury Compact SUV/Crossover | $44,239 | $44,496 | $43,151 | -0.6% | 2.5% |
| Luxury Full-size SUV/Crossover | $83,277 | $82,213 | $83,267 | 1.3% | 0.0% |
| Luxury Mid-size SUV/Crossover | $55,588 | $55,625 | $54,735 | -0.1% | 1.6% |
| Mid-size Pickup Truck | $32,562 | $32,400 | $32,709 | 0.5% | -0.4% |
| Mid-size SUV/Crossover | $38,139 | $38,076 | $37,563 | 0.2% | 1.5% |
| Subcompact SUV/Crossover | $24,310 | $24,400 | $24,422 | -0.4% | -0.5% |
| Grand Total | $36,113 | $36,047 | $35,530 | 0.2% | 1.6% |
| \*Kelley Blue Book average transaction prices do not include applied consumer incentives |  |  |  |  |  |

 

American Honda’s transaction prices rose nearly 3 percent in December 2017 with the Honda brand up 4 percent and Acura flat. The CR-V, Honda’s top seller, continued its strong run with prices up 6 percent. In addition, the redesigned Honda Odyssey showed the most improvement, rising 14 percent to top the minivan segment.

 

Volkswagen Group saw the biggest jump among the major manufacturers with average prices up 8 percent. The Volkswagen brand climbed 9 percent, thanks to its new SUVs, the Atlas and Tiguan, which also are gaining momentum. Porsche climbed 5 percent on the strength of its new Panamera. Audi was up 4 percent with the redesigned A5 and Q5 each rising 10 percent.

## Structured page information

~~~json
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Article",
                "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#article",
                "isPartOf": {
                    "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/"
                },
                "author": {
                    "name": "Tim Esterdahl",
                    "@id": "https://pickuptrucktalk.com/#/schema/person/82b06f99329f69a069a5ab6caed18593"
                },
                "headline": "2017 Pickup Truck and SUV Average Purchase Price",
                "datePublished": "2018-02-11T17:26:34+00:00",
                "dateModified": "2026-10-02T12:34:10+00:00",
                "mainEntityOfPage": {
                    "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/"
                },
                "wordCount": 504,
                "commentCount": 0,
                "publisher": {
                    "@id": "https://pickuptrucktalk.com/#organization"
                },
                "image": {
                    "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#primaryimage"
                },
                "thumbnailUrl": "https://pickuptrucktalk.com/wp-content/uploads/2018/02/purchase-price-thumbnail.jpg",
                "keywords": [
                    "2017 pickup purchase price",
                    "2017 suv price",
                    "2017 truck purchase price",
                    "average pickup price",
                    "average suv price",
                    "average truck price"
                ],
                "articleSection": [
                    "News"
                ],
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "CommentAction",
                        "name": "Comment",
                        "target": [
                            "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#respond"
                        ]
                    }
                ]
            },
            {
                "@type": "WebPage",
                "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/",
                "url": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/",
                "name": "2017 Pickup Truck and SUV Average Purchase Price",
                "isPartOf": {
                    "@id": "https://pickuptrucktalk.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#primaryimage"
                },
                "image": {
                    "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#primaryimage"
                },
                "thumbnailUrl": "https://pickuptrucktalk.com/wp-content/uploads/2018/02/purchase-price-thumbnail.jpg",
                "datePublished": "2018-02-11T17:26:34+00:00",
                "dateModified": "2026-10-02T12:34:10+00:00",
                "description": "After crunching the data, the analysts over at Kelley Blue Book have released their findings on the average purchase price for 2017 pickup trucks and SUVs.",
                "breadcrumb": {
                    "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#primaryimage",
                "url": "https://pickuptrucktalk.com/wp-content/uploads/2018/02/purchase-price-thumbnail.jpg",
                "contentUrl": "https://pickuptrucktalk.com/wp-content/uploads/2018/02/purchase-price-thumbnail.jpg",
                "width": 710,
                "height": 400
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://pickuptrucktalk.com/2018/02/2017-pickup-truck-suv-average-purchase-price/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://pickuptrucktalk.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "2017 Pickup Truck and SUV Average Purchase Price"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://pickuptrucktalk.com/#website",
                "url": "https://pickuptrucktalk.com/",
                "name": "Pickup Truck +SUV Talk",
                "description": "Latest News, Reviews and Stories",
                "publisher": {
                    "@id": "https://pickuptrucktalk.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://pickuptrucktalk.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://pickuptrucktalk.com/#organization",
                "name": "Pickup Truck + SUV Talk",
                "url": "https://pickuptrucktalk.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://pickuptrucktalk.com/#/schema/logo/image/",
                    "url": "https://pickuptrucktalk.com/wp-content/uploads/2018/06/PUTC-Only-Shield.jpg",
                    "contentUrl": "https://pickuptrucktalk.com/wp-content/uploads/2018/06/PUTC-Only-Shield.jpg",
                    "width": 613,
                    "height": 379,
                    "caption": "Pickup Truck + SUV Talk"
                },
                "image": {
                    "@id": "https://pickuptrucktalk.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/pickuptrucktalk/",
                    "https://x.com/PickupTruckTalk",
                    "https://instagram.com/PickupTruckTalk",
                    "https://www.pinterest.com/PickupTruckTalk/",
                    "https://www.youtube.com/pickuptrucktalk"
                ]
            },
            {
                "@type": "Person",
                "@id": "https://pickuptrucktalk.com/#/schema/person/82b06f99329f69a069a5ab6caed18593",
                "name": "Tim Esterdahl",
                "image": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://secure.gravatar.com/avatar/4bca0b5ed53c9a187035039954064359d8a8de864b074f1193ef1eddcec6e3bf?s=96&d=mm&r=g",
                    "url": "https://secure.gravatar.com/avatar/4bca0b5ed53c9a187035039954064359d8a8de864b074f1193ef1eddcec6e3bf?s=96&d=mm&r=g",
                    "contentUrl": "https://secure.gravatar.com/avatar/4bca0b5ed53c9a187035039954064359d8a8de864b074f1193ef1eddcec6e3bf?s=96&d=mm&r=g",
                    "caption": "Tim Esterdahl"
                },
                "description": "Tim Esterdahl is an award-winning automotive journalist who has covered the industry since 2011, specializing in pickup trucks, SUVs, towing and vehicle reliability. His work has appeared on CBS Sunday Morning, NewsNation, MotorTrend and The Boston Globe, and he has tested hundreds of new vehicles across North America.",
                "sameAs": [
                    "https://www.linkedin.com/in/testerdahl?trk=hp-identity-photo"
                ],
                "url": "https://pickuptrucktalk.com/author/testerdahl/"
            }
        ]
    }
]
~~~