Opinion

Opinion
2020 Ford F-150 Hybrid - Top 5 Expectations

2020 Ford F-150 Hybrid – Top 5 Expectations

In a rather stunning press conference where Ford's CEO Mark Fields not only announced they were reversing course on a planned Mexico plant -...

Have Truck Quality Expectations Changed Unfairly?

This post first appeared on Tundraheadquarters.com. One of the interesting evolutions in the past decade is how our expectations of truck quality have changed. It...

Is the Regular Cab Pickup Doomed?

For the past several years, truck manufacturers have been adding more double and crew cab pickups to their build orders. They say customer demand...
Truck Trend Magazine: Tesla Pickup Concept

Truck Trend Magazine: Tesla Pickup Concept

As talked about on the September 22, 2016 podcast with Truck Trend's Senior Staff Editor Ed Sanchez is the Tesla pickup concept they developed. it is incredibly well thought out and the graphic illustrations look almost exactly what one would think a Tesla truck would look like.
Speculation: 2019 Chevrolet Colorado ZR2 "PreRunner" 2WD Pickup Coming

Speculation: 2019 Chevrolet Colorado ZR2 “PreRunner” 2WD Pickup Coming

In a bid to further catch up with Toyota in the competitive mid-size pickup segment, a new pickup will be revealed this November at...
Is the U.S. Truck Market Becoming Too Saturated?

Is the U.S. Truck Market Becoming Too Saturated?

As I previously reported on Ford has dialed back production of the F-150 to reduce inventories. This comes on the heels of ongoing concern...

Will New Safety Technology Make Bull Bars/Grille Guards Extinct?

Originally published on Ford-Trucks.com. Bull bars and Grille Guards, a staple of many pickups and over-the-road semi-trucks, are on the verge of becoming extinct. This...
Is the Race for Better U.S. Pickup Fuel Economy DEAD?

Is the Race for Better U.S. Pickup Fuel Economy DEAD?

Over the last several years, truck makers have been pushing average truck fuel economy to unheard of levels, however, this race to provide the...

Are Trucks Just For Men?

I recently overheard a conversation among several men about trucks and how it's "dumb that women think they look cool while driving them." I...

5 Reasons GM Should Build An All-New 2018 Chevy Avalanche

In the midst of one the worst economic collapse in U.S. history, GM executives culled all sorts of different products and brands from their...

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